Learn more about how paid search works and what it can do to help you market your business.
Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.
Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?
If you’ve invested your own time and effort into marketing your business but haven’t gotten the results you want, it may be time to create a paid search management campaign.
Crafting an effective online marketing campaign can be a very complex process, but choosing the right moves for your business means you’ll increase your sales, customer base, and your bottom line. Here are some tips to help you get started.
A paid search campaign gives you the opportunity to gain immediate exposure for your business, but there is more involved than just creating ads and waiting for the customers to come pouring in. Consider these tips to improve your paid search campaign.
If we’ve said it once, we’ve said it a hundred times – content is important. It’s one of the most critical parts of your website and an incredibly significant factor when it comes to engaging your audience, which means the more you promote it, the better chance you have of reaching more people.
The world of search is perhaps one of the most important worlds to marketers. It filters their audiences down to help them determine exactly what they want. And when you know what your customer wants, you can give it to them. Search is constantly evolving, and at our digital marketing firm, we believe there are a few trends that are on the rise.
For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.
As you know, the Internet has come a long way in just a short amount of time, and with it has come changes to marketing practices. As search engines develop and advance, the best practices for paid search do as well. In this blog, our digital marketing agency re-evaluates a few best practices from when paid search was just getting started.
In the world of search engine optimization, keyword phrases are a very important part of gauging your digital marketing success. So what happens when you can’t track them on Google? …We’re about to find out.
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