4 Paid Search Tactics to Avoid

Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.

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How to Expand Your Target Market

Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?

Why Invest in Paid Search? Here Are 6 Reasons

If you’ve invested your own time and effort into marketing your business but haven’t gotten the results you want, it may be time to create a paid search management campaign.

Tips to Make Your Digital Marketing Solutions More Effective

Crafting an effective online marketing campaign can be a very complex process, but choosing the right moves for your business means you’ll increase your sales, customer base, and your bottom line. Here are some tips to help you get started.

5 Ways to Improve Your Paid Search Campaign

A paid search campaign gives you the opportunity to gain immediate exposure for your business, but there is more involved than just creating ads and waiting for the customers to come pouring in. Consider these tips to improve your paid search campaign.

The Most Effective Way to Promote Content May Surprise You

If we’ve said it once, we’ve said it a hundred times – content is important. It’s one of the most critical parts of your website and an incredibly significant factor when it comes to engaging your audience, which means the more you promote it, the better chance you have of reaching more people.

4 Trends on the Rise in the World of Search

The world of search is perhaps one of the most important worlds to marketers. It filters their audiences down to help them determine exactly what they want. And when you know what your customer wants, you can give it to them. Search is constantly evolving, and at our digital marketing firm, we believe there are a few trends that are on the rise.

Organic Search vs. Paid Search

For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.

4 Paid Search “Best Practices” That Should Be Re-Evaluated

As you know, the Internet has come a long way in just a short amount of time, and with it has come changes to marketing practices. As search engines develop and advance, the best practices for paid search do as well. In this blog, our digital marketing agency re-evaluates a few best practices from when paid search was just getting started.

Google Now Encrypts All Keyword Searches

In the world of search engine optimization, keyword phrases are a very important part of gauging your digital marketing success. So what happens when you can’t track them on Google? …We’re about to find out.