brand message

4 Steps to Creating a Brand Message

A brand message is more than just a few words that describe your brand. It’s an overall concept that helps you define your company, what you stand for, and what you have to offer. Developing a successful brand message is tough, but here, our experts list four steps you can follow to create a strong foundation.

6 Ways to Refresh Your Digital Marketing Plan

The age of the internet is ever-changing, and what was once successful for your company may not be so successful anymore. No matter what industry you’re in, it’s important to assess and refresh your digital marketing plan on a regular basis. Keeping things fresh is the key to reaching more customers and improving your bottom line.

Text Message Marketing Stats You Need to Know

Whether you were at work, at home, running errands, or out with friends, chances are you sent or received a text in the past 24 hours. In fact, the number of sent texts has increased by by 7,000% in the past 10 years, and when you’re part of a business, this statistic is an important one.

How to Boost Your Digital Marketing Productivity

As a digital marketing consultant, it’s important to stay motivated in your marketing campaign. No matter your project, a little motivation and productivity can lead to success. Here, we share some tips for ways to boost your productivity and achieve more.

4 Things to Include in Your Company Logo

Your company logo is an important part of your business. A logo provides a specific image that makes you recognizable to potential customers. It also gives you the opportunity to express your brand’s personality. When it comes to logo design, the options are virtually endless, but there are a few things you should consider.

3 Things That Can Help Cut Small Business Costs

Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this¬†article from American Express and USA Today that discusses three ways your small business can cut costs.

Quality Assurance vs. Quality Control

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences.¬†

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8 Tips for Marketing to Millennials

One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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6 Questions to Ask to Determine Your Marketing Needs

Starting your own company is hard; building a customer base is even harder. In order to begin, you’ll want to have a marketing strategy that can help you gain exposure, appeal to new customers, and create a brand loyalty. Here, our digital marketing experts share six questions you should ask in order to determine your marketing needs.

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How to Expand Your Target Market

Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?