Google Wants to Change the Way You Shop

Have you ever searched for a product and wondered “Why can’t I just buy this right here on Google?” Well, that’s all about to change. In the next few weeks, Google will be rolling out a “Buy” button that allows users to order items directly through the ads on their Google search results.

In the SEO World, Keyword Phrases Are Fading

At one point, keywords were the backbone of search engine optimization; when you wanted to reach the top of Google, you filled your website with the keywords you wanted to be ranked for and after that, you sat back and watched your rankings climb (heck, our digital marketing agency remembers it).

We’re Ahead of the Mobile Curve

We have good news for mobile-friendly websites – especially websites that have been designed by the responsive web design experts at Prager: Beginning April 21st of this year, Google will be improving the indexing and ranking of websites that are mobile-friendly.

A Battle Between Google and Uber?

Ever since 2010, the word “uber” has been transformed from a simple term meaning “supreme” or “extraordinary” to one of the fastest growing international car transportation services in the world. To get to the top, the company has been boldly setting fares lower than competitors’ and has been offering decent wages to its drivers.

Google Has a European Rival…

Since the dawn of the Internet, there have been dozens of search engines (Bing, Yahoo, Ask Jeeves, etc.) that have tried to win over the loyalty of web surfers. Google was launched in the late 1990s and rose to the top of the search engine pile. Today, it performs around 3.5 billion search queries every day – and has a European rival that wants to beat it.

Is Yahoo Working on a New Search Engine?

Yahoo’s search and advertising efforts have been partnered with software giant Microsoft since 2009. In the 10-year agreement (called the Yahoo & Microsoft Search Alliance), Yahoo agreed that its search and search-advertising technologies would be powered by Bing.

Why Facebook is Turning to a Russian Search Engine

There are many countries where Facebook is a major player in the social media world. In Russia, however, the country is dominated more by local social networks like Odnoklassniki and Vkontakte. Because of this, Facebook recently gave the Russian search engine Yandex full access of its stream of public data.

Will Banner and Hero Ads Be Successful?

A few weeks ago, Google announced that it was also going to be playing around with banner ads to liven up its search engine. Not long after that, Microsoft said it was also going to update its Bing search engine, but with “hero” ads instead of banners. No matter the size of the ads, the bigger question is: will big ads work or will they just annoy people?

Google Now Encrypts All Keyword Searches

In the world of search engine optimization, keyword phrases are a very important part of gauging your digital marketing success. So what happens when you can’t track them on Google? …We’re about to find out.

A History of the Search Engine

As many of you know, yesterday was Google’s 15th birthday, which made me pause and wonder how the whole “search engine” thing got started. So, here’s the history behind one of the technological things we use the most these days.