Improve Your Email Marketing… with Videos

Today, more and more business owners are implementing videos in their email marketing campaigns to capture the attention of their subscribers and increase their sales. Videos allow you to capture more, making it easier for your subscribers to retain the information you’re giving them. In fact, a recent survey shows that 90% of business owners claimed to notice a significant increases in conversions when they included a video in their marketing emails.

Are You Using the Right Email Marketing Subject Lines?

Email marketing is far from dead. In fact, many companies are still using it and are seeing great results – especially those who know what subject lines to use in order to entice their subscribers. When it comes to best practices, there are certain subject lines that work well and others that don’t. Here are some examples.

Four Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

Email Marketing: How to Deal with Gmail’s New Layout

If you use Gmail, you probably noticed a few months ago that the layout of the email service took on a completely different look: Instead of listing all of your emails in the order you receive them, Gmail now separates them into three tabbed categories – Primary, Social, and Promotions.

5 Email Marketing Trends to Consider

Email marketing has been around for ages, and it’s still a popular way to keep in touch with your customers. Did you know that according to SimplyCast.com, 74% of people prefer to receive emails over any other form of marketing? If you’re trying to keep up with the latest trends, try these practices.

Promoting Your Blog with Email Subscriptions (Part 3)

If you want to establish a reader base that checks your blog regularly, the best way to do that is to make checking your blog something that they do naturally ever day. When your readers get accustomed to checking your blog on a routine basis, they are going to soak in the information that you present them easier, which will make them more accessible to your business.

Promoting Your Blog with Email Subscriptions (Part 2)

Email subscriptions can definitely benefit your blogging efforts, but the tricky part is getting people to subscribe to your blog. If you are really interested in building a strong readership, offer your existing customers inside specials or promotional pricing if they subscribe to your blog.

Promoting Your Blog with Email Subscriptions

Blogging can be a terrific way to keep your customers informed about developments in your company or your industry. Giving your potential prospects insight into the inner workings of your business could help them better understand the quality of your products or services and help persuade them to choose your business.

Offering Your Subscribers Exclusivity with Your Email Marketing

When creating an email marketing campaign, your main focus shouldn’t only be the amount of users you can get to subscribe to your newsletter. You should also focus on how long you can keep your readers subscribed.

How to Get Your Email Newsletter Archived

Having your subscribers archive your email newsletter is one of the best ways to keep your business fresh in their minds. When they archive your email (as opposed to just reading it and deleting it) their intention is to refer […]