What Is Email Marketing and How Did It Begin?

Electronic mail (or “email”) has been around for a long time. In fact, email dates back to the early-1970s. However, it didn’t become popular until the 1990s (it was actually 1993 when the term “email” was coined). Still, 26 years seems like a long time for anything internet-related to still be relevant; yet email keeps rolling on.

The Four Main Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

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22 Email Marketing Stats to Know Right Now

While technology continues to improve and marketers find more ways to reach out to their customers, there’s one method that’s proven tried and true for years: email marketing. No, email marketing is not dead – in fact, it’s very much alive.

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What’s Changing in Email Marketing?

Email marketing has been around for decades, but that doesn’t mean new trends can’t emerge every once in awhile. Here, our digital marketing firm explores what’s changing in the world of email marketing and what you can do to continue to reach out and connect with your customers.

8 Ways to Increase Your Email Open Rates

While email marketing is an older marketing technique, it’s still successful for a wide array of businesses, and no matter what the email, the subject line plays a huge part in whether or not someone will open that email. Here, our digital marketing firm explains eight ways to increase your email open rates.

A Few Tips for Tidying Up Your Email Marketing

Email marketing is a great way to stay in touch with your customers and keep them updated about your products or services. Whether you send out the emails or receive them, there are a few ways to tidy up your world of email marketing. In this blog, our digital marketing company shares some tips on how to tidy up both your email marketing campaign and all of the emails you receive in your inbox.

6 Email Marketing Ideas

Many businesses overlook email as part of their marketing campaign, but the truth is – email marketing has proven to be a great way for your business to keep in touch with customers, promote your brand, take advantage of feedback, and more.

Top 10 Benefits of Email Marketing

While email may not be as popular as it once was, email marketing is still going strong as the best way to connect with your customers and gain sales for your business. Here are the other benefits of creating a campaign.

25 Email Marketing Statistics That You Should Know

Though email marketing itself is a pretty old tactic, it’s as strong as ever when it comes to marketing success. Here, our digital marketing company compiled 25 interesting email marketing statistics that we think you should know.

6 Thanksgiving Marketing Ideas

With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team.