Learn why content strategy is an important part of marketing your business.
If we’ve said it once, we’ve said it a hundred times – content is important. It’s one of the most critical parts of your website and an incredibly significant factor when it comes to engaging your audience, which means the more you promote it, the better chance you have of reaching more people.
The first thing someone sees when they enter your website is your landing page, and if it’s not a successful landing page, your visitor is going to hit their “back” button pretty quickly. Not only will you lose your chance at getting their attention, you’ll lose your chance at making them a customer and gaining exposure for your business.
When it comes to search engine optimization, one of the most important things that your business can have on its website is content – and an SEO content writer to write it. Hiring a professional SEO content writer can help you get the search engine results that you want in order to get the customers you need.
While content is always an important part of any digital marketing campaign, there are trends that fade in and out every year. We came across an interesting opinion article by Eric Kneler (the executive director of strategy at Meredith Xcelerated Marketing) and his thoughts on content for the next year.
If you’re an SEO copywriter, you know that there’s a delicate art to writing copy that both pleases your websites visitors and gets your recognized by search engines. The world of SEO constantly evolves and there are some things that copywriters still do that hurt their optimization efforts. For example…
Blogs are used for many things – expressing opinions, connecting with people, sharing new information, and more. They are considered to be a social output for users all over the world, and what once was an individual’s hobby has become a way to benefit the bottom line of your business and increase your digital marketing efforts.
As a digital marketing agency, we know that content is what captures the attention of website visitors. While there are some words that are powerful and can lead to new sales, there are also words that can do just the opposite. Here, we’ve come up with 15 words that are good to include in your website content and 10 words that aren’t.
We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.
As the content strategist and social media coordinator for Prager, I’m constantly writing blogs and social media posts for our clients – and I only have so much time to do them. Because of this, I’ve learned a few tricks that have taught me to write fast, but still write well.
When it comes to your website, there’s one big thing that can make or break your online presence: content. High-quality, optimized content has many benefits. It can: Improve your user experience, Establish credibility, Increase your search engine rankings, and Generate leads or sales.
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