12 Words to Use (and Not Use) in Your Digital Content Marketing

As a digital content marketing agency, we know that content is what captures the attention of website visitors. While there are some words that are powerful and can lead to new sales, there are also words that can do just the opposite. Here, we’ve come up with 12 words that are good to use in digital content marketing and 12 words that aren’t.

5 Ways to Refresh Your Content Marketing Strategy

Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing.

content marketing

5 Types of Blogs That Get Attention

At Prager, writing blog articles is one of our content marketing specialties and over the years, we’ve noticed that certain types of blogs are read more than others. If you’re thinking about starting a blog (or already have one), keep these types of articles in mind when you write.

Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

Common Mistakes in the Writing World

For some, writing and grammar come naturally and piecing sentences together isn’t something you have to think twice about. For others, however, it’s a struggle to remember and abide by the rules in the writing world. Below is a list of writing mistakes that tend to be the most popular (and often most confusing) for writers and those trying to be writers.

5 Content Strategies That Drive Traffic

What company doesn’t love traffic? After all, traffic leads to page views and page views can lead to new (or returning) customers. If you’ve been having trouble guiding people to your website, we have a few content strategy suggestions for you.

Why Blog?

If your business doesn’t have a blog yet, it’s time you consider creating one. Blogging on a regular basis can not only keep your writing skills sharp, but it can also help your business as a whole. Here’s how.

6 Content Don’ts for Every Business

Even though every business is different, the underlying success of content marketing can be determined by several simple habits and strategies. Here are six content “don’ts” from our digital marketing company.

Don’t Forget Good Copywriting When Building a Website

If you’re building a new website for your business, you know there are several elements that must be done right in order to harness more customers. When a potential customer visits your website, what they read about your business and your products or services is ultimately what’s going to make them want to consider a purchase. That’s why it’s important to have good, engaging copywriting throughout all areas of your website.

The Most Effective Way to Promote Content May Surprise You

If we’ve said it once, we’ve said it a hundred times – content is important. It’s one of the most critical parts of your website and an incredibly significant factor when it comes to engaging your audience, which means the more you promote it, the better chance you have of reaching more people.