Responsive web design has grown to be a necessity in the world of business, and if your website still isn’t responsive, you’re missing out on a lot of potential customers – especially since nearly 60% of today’s internet access is mobile.
What It Is
By now, you should know what a responsive web design is, but if you don’t, it’s the process of optimizing a website to be compatible with any size display – whether it be a smartphone, laptop, tablet, or any other mobile device.
Why You Should Have It
As a digital marketing agency, we know that having a website with a responsive design makes your mobile device user’s experience much simpler. When a user views a website that hasn’t been optimized, they’ll have to zoom in to read the content and work their way around the webpage to find the right buttons to click on. In fact, “46% of people using mobile devices report having problems viewing a static site.”
But with an optimized website, all of the most important content and buttons will automatically scale to the size of the user’s screen and the user won’t have to search for fine print or tiny menus. This makes it easier for them to learn about your company and what you have to offer.
A responsive web design also shows that your company is up to date with the latest technological developments. In a survey done by Skillcrush, 40% of people said they choose a different search result if the first one isn’t mobile friendly.
The Marketing Aspect
If you’re still not convinced, responsive web design is a great marketing tool if you currently have multiple websites. Instead of tracking the number of visitors and conversions from each website, you’ll be able to drive all of your traffic to one website and gather all of your information from one place to build more accurate reports.
Another great thing about making your website responsive is having the opportunity to redesign your entire website. Since it’s much easier to create a new website than to try to convert the old one, you’ll be able to change those aspects that you’ve been meaning to change and make your user’s experience even better.
At Prager, our digital marketing agency has already optimized many of our clients’ websites (including our own!). If you’re interested, contact us today. We’re happy to serve clients nationwide.