7 Web Design Trends of 2013

Web design is a delicate process and as technology advances, building a website that stands out is becoming even more difficult. Last year, we saw some web design trends popularize, such as multi-column menus and banner graphics. Here are some we think might be big this year:

1. Responsive Web Design

As a digital marketing agency, we can’t talk enough about responsive web design. As laptops, tablets and mobile phones become more used than desktops, it becomes more important to make your website responsive to various screen sizes. With a responsive web design, your visitors will be able to read, navigate, and interact with your website easily, no matter what size their viewing screen is.

2. Infographics

These days, Internet users are more easily captivated by graphics and images than by plain old content; that’s where infographics come in. Infographics are colorful, easy-to-read graphics that explain complex information quickly, and they’re becoming a growing trend on websites to showcase facts and statistics.

3. Making it Large

From large pictures that take up the entire website background to big buttons and call-to-actions, websites will be getting the “large” treatment. With bigger, more captivating material, it’s easier to capture an audience and simpler for them to understand what’s being said.

4. Custom Fonts

In addition to images and graphics, a custom font is one of the many ways a company can show their creativity. We’ve all seen Times New Roman and Arial. By using fonts that are unique and eye-catching, companies can intrigue their visitors on a visual, artistic level.

5. Parallax Design

One of the more advanced features we think will make an impression this year is parallax design. This layering technique features fonts and images that move at different scrolling speeds in the background and foreground to give the illusion that the website is 3D.

6. The “Neverending” Page

Instead of having multiple pages to explain something, companies are beginning to incorporate all of their information into one large page, so instead of clicking through to the next page to learn more, visitors can simply scroll on and on for more information.

7. Less Content

Keeping on track with infographics and the “large” effect, we’ve already begun to see less content on websites. Because Internet users are more intrigued by visuals, companies rely more on graphics and images to get their messages across instead of explaining them through paragraphs of content.

If you’re looking for a web design that stays ahead of the trends, contact our digital marketing agency today.

Client Spotlight

Check out some of the work we've done to help these clients succeed: