Web Design Tips for HVAC Company Marketing

HVAC web design

If you’re an HVAC company who needs a little help getting your marketing campaign off the ground, our digital marketing agency can help. When it comes down to it, your business’s website is one of your most important marketing elements. Society lives on the Internet and as soon as someone hears about your HVAC company, the first thing they’re going to do is look for your website. That’s why it’s important to have a web design that’s not only unique, but also visually interesting and user-friendly.

Get Rid of Templates

These days, many local HVAC companies use template web designs. Templates are generic downloadable websites that only allow you to customize certain aspects of your website and are often regarded as “cheap” web design. Each design can be downloaded hundreds of times, which means if you use one, there’s a very good chance your website will look like others’ and you won’t stand out from your competitors.

In addition, templates offer limited functionality, which means it may not look the way you want it to and it may not be compatible with the latest Internet technologies.

A Custom Design Says Everything

If you really want to make an impression on the people who visit your website for the first time, ditch the idea of a template and opt for a custom web design. Not only will you be able to show off a high-quality design, you’ll also be able to customize it the way you want (including features, colors, photos, typeface, call-to-actions, and more) and tailor it to suit your personal brand. You can also include as many pages as you want and you’ll get continual assistance from professional web designers.

A custom web design will also boast the most usability for your visitors. Since many people surf the Internet using their smart phones and tablets, you need a website that can fit the screens of various devices. A custom design is programmed to detect the size of the screen that’s accessing it and automatically adjust so that the user can easily navigate and click on buttons, phone numbers, call-to-actions, and more. Users will also be able to easily read your website’s content without having to constantly pinch or zoom.

By choosing a custom web design, your HVAC company has the potential to stand out from others in your area and give customers a better online experience. At Prager, our digital marketing agency specializes in web design and can help you increase your business, just like we helped Oliver Heating, Cooling & Plumbing. (To see what we did, click here.) Give us a call today to get started.

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