Web Design: Fashion vs. Function

fashion vs function

When someone learns about your company, one of the first things they’re going to do is look you up online and go to your website. And if you’re a company that does a lot of online business, your website will be your biggest digital marketing tool and will be what you rely on to draw in new customers. With such an impact resting on just one website, shouldn’t it be the best website you can have?

That being said, there is an ongoing battle between fashion and function when it comes to web design. Some believe that the easier a website is to navigate (function), the more successful it will be, while others believe that visual design (fashion) is what makes it successful.


As a Philadelphia web design company, we know that using cutting-edge design techniques and trends can have a positive affect on your business. A website with a design impact (such as creative fonts, bold colors, big images, a unique layout, etc.) can capture the attention of your visitors and make them want to learn more about you and your products or services.


A focus on the functionality of your website also has its perks. When your visitors arrive at your site, they are looking for information that can help decide whether or not they want to stay with you or go to a competitor. By putting all of your vital information up front, having clear call-to-actions, and making your website easy to operate, you make things much easier for your guests.

The Perfect Combination

While fashion and function are both important in a web design, it’s the combination of the two that makes it successful. If you balance out your website with the latest trends and features, but make sure that it also communicates clearly with your visitors, you’ll have a long list of satisfied people who could become your next potential customers.

At Prager, that’s exactly what we do. Give us a call today – we’d love to build you your perfect website.

Client Spotlight

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