Smartphones Popularity Leads to Mobile Media Consumption

Smartphone2010 will definitely go down in history as the year of the smartphone. This of course is because smartphones made a major impact on the way we consume media. In 2010, cell phone providers really started to make smartphones more accessible to common consumers, by offering affordable pricing for data plans, making 3G networks more widespread and offering competitive pricing for the most advanced mobile devices available. As a result of these actions, more people chose to purchase smartphones and use them for their full capability.

According to a study conducted by comScore, as of December of 2010, 27% of mobile users in the United States are currently using smartphones. That is a 10% increase when compared to the number of smartphone users that existed in December of 2009. This generated a lot of mobile users who were utilizing their smartphones to search the web because 36% of all mobile users used an application to gain access to the internet. These numbers are expected to continue growing, as smartphones become more accessible and more affordably priced for consumers.

Web Design Fit for Mobile Users

With the increase in the popularity of smartphones and the influx in mobile internet users, it is becoming more vital for businesses to offer their potential clients an alternative to their standard website that is designed to look more appealing on mobile devices. Capitalizing on the opportunity to create a mobile version of your site will provide your visitors with a more enjoyable experience, while they learn more about what your business has to offer. If your business wants to avoid developing a mobile site, at the very least, you want to make sure that your standard website looks the way it should on mobile devices. Test your site and make sure that your fonts are easily readable, your images look their best and your layout fits the resolution for popular mobile devices. If you take the time to do this, your mobile visitors will appreciate it.

Our Philadelphia web design company helps clients nationwide create a mobile version of their website that presents their mobile visitors with a more enjoyable experience. We can make sure that you are properly represented on the mobile market, so that your business’ online marketing campaign can prosper. For more information, contact our website design agency.

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