Real Estate Marketing 101: The Web Design

real estate marketingIf you’re a real estate company wondering how and where to start your digital marketing campaign, we can help. One of the most important elements of your business is your website – whether a web user is simply searching for real estate companies or has heard your name before, the first thing they’re going to do is look for you on the Internet. That’s why it’s important to have a web design that’s not only unique, but user-friendly.

Nix the Template Idea

When you look at real estate company websites, you can tell that many of them use template web designs. Templates are generic downloadable websites that are often regarded as a “cheap” web design. Since one template can be downloaded many times (some, hundreds of thousands of times), your company’s website won’t stand out from your competition.

In addition, templates offer very little customization and limited functionality, which means your website may not look the way you want it to and it may not work with the latest Internet technologies.

Customize Your Design

Instead of a template, opt for a custom web design. A custom web design gives you the freedom to design a website that’s perfect for your users. You’ll be able to include customized colors, features, call-to-actions, photos, typeface, and more. And, unlike many templates, you’ll be able to build your website out to as many pages as you need.

A custom web design will also boast the most usability for your website visitors. With a custom design from the right web design company (like ours!), your website will be responsive. This means that no matter what device your visitors use to view your website, (whether it be a laptop, tablet, or smartphone), your website will automatically scale to fit their screen. They won’t have to pinch and zoom to read your content or to click on your call-to-actions. Instead, everything will be easily readable and easily navigable.

By nixing the template design, your real estate company will not only be unique to your competitors, but also to the entire real estate industry as a whole.

At Prager, we’re a digital marketing agency that caters to clients across the U.S. We’ve helped real estate company Daniel Ravenel Sotheby’s International Realty increase both the quality and quantity of their website visitors, and we can help you, too. Contact us for more information.

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