Our digital marketing agency loves using WordPress to create our responsive web designs – it’s intuitive, easily accessible, and can be customized on a whim. As we’ve become familiar with this content management system, however, we’ve noticed that there are some things that could potentially confuse fellow users.
We’ve put together a short list of what to avoid when using WordPress:
Whether it’s sheer laziness or for fear of losing their work, many people simply ignore the opportunity to update WordPress to a newer version. This means that you won’t have access to the latest features and plugins and may also be vulnerable to security hacks.
In WordPress, there’s an option to prevent search engines from indexing your website. Many people check it off during the development process but forget to turn it back on when they’re done, which means their completed website never gets indexed. Don’t make this mistake. Also, don’t make the mistake of not looking into SEO plugins – these can do wonders for your digital marketing strategy.
The username “admin” appears as the default username for WordPress, and we recommend changing it as soon as possible. If you using your website as “admin,” you give hackers an easy target. (Especially if you pair “admin” with a very easy-to-crack password.) Plus, a name just looks better.
Creating Lots of Categories
When it comes to blog posts, WordPress makes it really easy to create new categories for your articles – which is great. However, many people take advantage of this too much and create a category for every article. This leads to way too many categories and (probably) categories that overlap each other. Keep your categories to a minimum and make it easy for your readers to navigate.
Forgetting to Back Up
Backing up your website is a necessity, and means you’ll have a reliable place to access it if your security is ever compromised. We admit – it can be hard to remember to back your files up on a regular basis, but do a little research and you’ll find there are some great plugins that can automatically do it for you.
Not Linking Posts/Pages
When you write a blog article or a new website page, think about the information that’s in it – is it related to the information in another one your articles or pages? If so, get into the habit of linking to your other page. It will not only help with indexing, but will also give you some extra link juice.
Keeping the Default Favicon
See the little icon next to the title of this page at the top of your browser? That’s called a “favicon.” If you don’t change your favicon to reflect your logo or something that’s unique to your website, it will default to either the WordPress logo or the logo of your theme provider or hosting company, which you don’t want. Be sure to change it so that you look more professional to your visitors.
Neglecting to Learn
One of the great things about WordPress is that it’s an open source content management system, which means there are always new solutions and plugins available for it. Take some time to learn more about its features, how it works, and what’s available – you’ll be glad you did.