Protecting privacy for online users is a very important topic that is always in the headlines. Google recently has announced that they are going to contribute to protecting online users’ privacy by providing a global browser-based plug-in that will allow users to opt out of being tracked by their Google Analytics software. There is speculation that this will be available very soon.
This will not only benefit users who are concerned about their private information, it will also help Google, because the search engine is always defending itself against accusations from privacy watchdogs that they are sharing information with other companies. This isn’t the first time Google has tried to offer its users a chance to better protect their privacy. As a proactive response to privacy concerns that Google might have received after releasing its behavioral targeting ads, a browser based plug-in was developed that allowed users to choose not to be tracked by the application. But this plug-in is only effective if users actually install it and use it. Unless this plug-in is properly utilized, Google Analytics will still track user activity.