Bing’s Paid Search Activity on the Rise

Microsoft’s search engine, Bing.com, has recently seen an increase in the amount of activity that they receive through their paid search management program. The overall market for paid search has increased by 5.8% year-over-year in the third quarter, as the …

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Firefox Could Be Partially Responsible for Google’s Popularity

There could potentially be a significant shift in search engine popularity in 2011. That is when the contract expires between Mozilla’s Firefox and the search engine juggernaut, Google. This contract originally required the Firefox browser to set Google as its default home page. After this contract expires, if Google doesn’t renew it, the position of Mozilla’s default home page could belong to the highest bidder.

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Search Engines Can Spread Malware

Malware can be a very concerning issue in today’s internet driven society. Popular search engines like Google, Yahoo and Bing are common targets for malware, because they are places that receive a lot of traffic from common internet users. If a hacker has a malware program that can be implemented into a search engine’s results pages, it could potentially reach millions of users.

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Bingbot Release Set for Fall

Bing.com is expected to release a beta version of its new web crawler, Bingbot on October 1st, 2010. This feature is going to replace Microsoft’s current web crawler, MSNBot. It is expected to still be able to identify text just as MSNBot did, and will still honor robot.txt directives, so minimal site adjustments will be required to maintain rankings on Bing.com.

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Search Engine Popularity and Your Success

Having the number one spot on search results pages for keywords that are relevant to your business on search engines that aren’t very popular for users will not benefit your business as much as being in the sixth or seventh spot on a search engine that people use more frequently. When you are crafting your search engine optimization campaign, it is important that it is targeted towards capturing the tops spots on the biggest search engines available on the web.

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Will the Bing/Yahoo Collaboration Make SEO Easier?

Search engine powerhouse Yahoo.com has released that they will be now using the algorithms that Microsoft developed for the design of its own search engine, Bing.com, for generating its search results pages. The end result might not be enough to completely knock industry leader Google from its number one spot in the most popular search engine race, but it is sure to make a substantial impression on the web.

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