Go Beyond Traditional Analytics

Knowing where your website traffic comes from (whether it be organic search engines or paid advertisements) is a great way to track the success of your marketing campaign, but do you ever wish you would invest in other ways? Perhaps ways that are customized specifically to your business?

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An Interview with Sean Deets

When it comes to search engine optimization, our Senior Project Manager Sean Deets is who we count on to make our clients happy. Sean’s been a member of our Philadelphia web design company for 8 years and has learned the ins and outs of the industry. I sat down with him for an interview. Here’s what he had to say.

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HTTP or HTTPS for Your Website?

Recently, Google announced that websites using “HTTPS” in their domain name would see a boost in their search results rankings. Our Philadelphia web design company was not only surprised to hear that Google shared such a detail, but we were also surprised to find out how many administrators were planning on changing their website to HTTPS (nearly 25%, according to Moz) in the near future.

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8 Simple Link Building Strategies

At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites.

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The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics users. Now, if you use Analytics for your website, you’ll be able to gather more information about your audience than before. With details like “interests,” “gender,” and “age range,” you’ll be able to tell exactly what kind of person your business is reaching the most (instead of just where they’re searching from or on what device).

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How to Pick the Right Web Design Company

So you’ve started your own business and now you need a web design company. Whether you’ve tried building a website in the past and failed or are starting from scratch, you’ll want a professional, reliable company to build your website. Before you decide, consider these things.

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Google Penguin 2.0 and SEO

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called “Penguin” that caused a bit of an uproar – websites that were over-optimized were considered “spam” and saw a significant decrease in their organic traffic.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: