The Details Behind Dark Traffic

Did you know? A significant amount of your website’s traffic doesn’t get accounted for in your web analytics, and because it’s unaccounted for, it can’t be factored into your marketing assessments. The common term for this mystery traffic is “dark traffic,” but what exactly is it and what can it do?

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What Analytics Can Do for You

Have you ever wanted to do something to market your company, but weren’t sure if it would work? When you invest in an analytics program, you’ll actually be able to test out your ideas and see the results, which lets you make more logical decisions for the future.

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Common Obstacles in Digital Marketing

As the internet evolves, it gets tougher and tougher to keep up with the latest digital marketing tactics and strategies. In fact, some of the obstacles that you face are likely ones that many other businesses also have trouble with, including…

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7 Web Design Trends of 2016

For the past three years, we’ve given you our predicted web design trends of 2013, 2014, and 2015, and we think we’ve done pretty well. Now, it’s time to make our predictions for next year…

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Organic Search vs. Paid Search

For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.

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6 Thanksgiving Marketing Ideas

With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team.

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5 Questions to Ask About Your Business’s Website

As a digital marketing agency that offers web design, we’re always interested in articles that make the argument that your website is a person (because it is!). We recently came across an article in Forbes by Kate Harrison that discusses a book by Alan Berg called If Your Website Was An Employee Would You Fire It?. We found it pretty interesting and thought you might as well.

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5 Benefits of Social Media for Your Business

Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: