5 Benefits of Social Media for Your Business

Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.

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Don’t Be Afraid to Take a Marketing Risk

Have you ever thought about taking a marketing risk but decided against it? Maybe it was because you didn’t want to spend the money. Maybe it was because no one else agreed with your idea. Or maybe it was because you were afraid it would fail. No matter the reason, sometimes it’s good to take a marketing risk. If it’s a success, you’ll have discovered a whole new way to reach people.

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Google Has a European Rival…

Since the dawn of the Internet, there have been dozens of search engines (Bing, Yahoo, Ask Jeeves, etc.) that have tried to win over the loyalty of web surfers. Google was launched in the late 1990s and rose to the top of the search engine pile. Today, it performs around 3.5 billion search queries every day – and has a European rival that wants to beat it.

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Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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Content Strategies: What Businesses Are Doing

We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.

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How Social Media Affects Your Reputation

Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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Startup Advice from PeopleLinx’s Co-Founder

As a digital marketing agency based in Philadelphia, Prager likes to keep up with news about Philly businesses and/or business owners. We found out recently that Patrick Baynes, the co-founder and general manager of PeopleLinx, was a speaker at Startup Grind Philadelphia (an event designed to “educate, inspire, and connect entrepreneurs”).

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Client Spotlight

Check out some of the work we've done to help these clients succeed: