Content Strategies: What Businesses Are Doing

We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.

Read on

How Social Media Affects Your Reputation

Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.

Read on

Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

Read on

Startup Advice from PeopleLinx’s Co-Founder

As a digital marketing agency based in Philadelphia, Prager likes to keep up with news about Philly businesses and/or business owners. We found out recently that Patrick Baynes, the co-founder and general manager of PeopleLinx, was a speaker at Startup Grind Philadelphia (an event designed to “educate, inspire, and connect entrepreneurs”).

Read on

Got a Minute? Do Some Quick Marketing

It’s always good to have a solid, long-term marketing strategy in place, but there’s always time for quick marketing. These 10 marketing tactics only take a few minutes and can help you increase your exposure, engagement, and reputation.

Read on

How to Use Social Media Hashtags

These days, it seems that no matter what social media network you use, you’re exposed to the art of hashtags. Hashtags, as you probably know, are “pound signs” and look like this: #. They are used as a prefix in front of a word, topic, or event, and while they’re all used in social media for basically the same reason, the etiquette varies by the network.

Read on

Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

Read on

The 4 Best and Worst IPOs

Our digital marketing agency isn’t a publicly traded company, but yesterday, the fast-paced social media powerhouse, Twitter, went public on the New York Stock Exchange. So, in honor of companies’ initial public offerings, I though it would be fun to compile the four best and four worst IPOs in recent history.

Read on

Client Spotlight

Check out some of the work we've done to help these clients succeed: