Google May Launch Its Own Modified Search Engine in China

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Have you heard? Google may launch a modified version of its search engine in China. This search engine would aim to censor certain controversial terms and websites to satisfy the regulations of the country. These terms and websites include human rights, peaceful protest, religion, and democracy – all similar to the terms that are censored on current Chinese search engines.

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8 Tips for Marketing to Millennials

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One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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Visual Content: 5 Things to Consider for Social Media

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One of the best things about social media is how easy it is to share visual content. While many get their information by reading it, nearly everyone would rather see it. That’s where a visual presence on Twitter, Facebook, Instagram, and more can come in handy. By creating and sharing visual content with your followers, you can increase your audience and appeal to more people. Here, our digital marketing experts share some things to consider for your content.

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What’s Changing in Email Marketing?

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Email marketing has been around for decades, but that doesn’t mean new trends can’t emerge every once in awhile. Here, our digital marketing firm explores what’s changing in the world of email marketing and what you can do to continue to reach out and connect with your customers.

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This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy, jingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

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5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

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The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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58 Digital Marketing Statistics That May Surprise You

While traditional marketing is still going strong, digital marketing has grown more and more in popularity over the last several years. In fact, according to Business 2 Community, marketing leaders will spend 76% of their total budget on digital marketing by the year 2021. Here, they share 58 statistics about digital marketing that every marketer should know.

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Client Spotlight

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