What’s Changing in Email Marketing?

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Email marketing has been around for decades, but that doesn’t mean new trends can’t emerge every once in awhile. Here, our digital marketing firm explores what’s changing in the world of email marketing and what you can do to continue to reach out and connect with your customers.

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This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy,┬ájingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

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5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

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The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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58 Digital Marketing Statistics That May Surprise You

While traditional marketing is still going strong, digital marketing has grown more and more in popularity over the last several years. In fact, according to Business 2 Community, marketing leaders will spend 76% of their total budget on digital marketing by the year 2021. Here, they share 58 statistics about digital marketing that every marketer should know.

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On Marketing to Millennials…

The term “millennials” refers to those born between the early 1980s and mid-1990s and when it comes to lifestyles, the millennial lifestyle is much different than those before it. Millennials grew up with the boom of electronics, technology, and social media, which means they respond to marketing efforts differently than older and younger generations.

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A Few Fall Marketing Strategies

It’s that time of year again – the leaves are changing, the days are getting shorter, and the flavor of pumpkin is literally everywhere. So to celebrate the fall transition, why not whip up a great digital marketing idea to promote your business? Here are some to get your wheels turning.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: