Is Click Fraud Damaging Your Paid Search Campaign?

If you want your online marketing campaign to be as effective as possible, it is important to make sure that your Pay-Per-Click is effectively reaching interested potential customers, your click price is at a respectable value that corresponds to its competitiveness and that your campaign isn’t subjected to Click Fraud, which is a form of online vandalism that could be costing a variety of businesses a sizeable amount of money in online advertising.

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