5 Web Analytics Trends of 2015

We know it’s already April, but the year is still young, and our web analytics consulting company is expecting to see some changes in analytics this year. Here are some of the trends we think will be the most prominent for 2015.

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The Secret to Sales? Keep Your Workers Happy

Everyone knows that a miserable employee won’t be much good at landing new sales – who wants to talk to someone who lacks passion and enthusiasm for what they do? That’s why it’s important to keep your workers happy. A happy worker will be motivated, excited, and ready to tackle the day, which leads to good client communications and increased sales.

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The Pros and Cons of Unlimited Paid Vacation

When it comes to taking time off from work, Americans aren’t very good at it. Maybe it’s because the average U.S. employer offers only two weeks of paid vacation per year, while countries like France, Australia, and Portugal offer six or seven weeks.

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Startup Advice from PeopleLinx’s Co-Founder

As a digital marketing agency based in Philadelphia, Prager likes to keep up with news about Philly businesses and/or business owners. We found out recently that Patrick Baynes, the co-founder and general manager of PeopleLinx, was a speaker at Startup Grind Philadelphia (an event designed to “educate, inspire, and connect entrepreneurs”).

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How to Go From Founder to CEO

As an entrepreneur, you know how much work it takes to create a successful business; from choosing a location to hiring employees to finalizing your list of products or services, you’ve spent a lot of time building the foundation for your company. Since your company is now off the ground, however, it’s time for you to move from founder to CEO. Here’s how.

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How to Pick the Right Web Design Company

So you’ve started your own business and now you need a web design company. Whether you’ve tried building a website in the past and failed or are starting from scratch, you’ll want a professional, reliable company to build your website. Before you decide, consider these things.

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The Pros and Cons of Using Bitcoins in Business

Recently, you’ve probably heard the term “Bitcoin” more and more – and have probably been some degree of confused as to what it is and how it works. Bitcoins are an online currency that was created in 2009 by an unknown person (who goes by the name Satoshi Nakamoto).

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Taking Web Analytics Further

One of the best ways to track your marketing campaign’s success is through our web analytics that we offer to all of our clients. We’ve taken it a step further, however, with three additional analytics services that give you even more insight into your business’s success.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: