Why You Shouldn’t Ignore Local SEO

local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

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3 Things That Can Help Cut Small Business Costs

small business

Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs.

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Virtual vs. Face-to-Face Communication

digital marketing company

In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.

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Study Shows That 97% of Business Owners Believe Reputation Management Is Important

digital marketing company

When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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6 Questions to Ask to Determine Your Marketing Needs

digital marketing experts

Starting your own company is hard; building a customer base is even harder. In order to begin, you’ll want to have a marketing strategy that can help you gain exposure, appeal to new customers, and create a brand loyalty. Here, our digital marketing experts share six questions you should ask in order to determine your marketing needs.

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Facebook’s New Program Will Teach Digital Skills to People Around the Country

digital marketing company

Don’t look now, but Facebook is on the move again. Today, the company announced a new program called Community Boost that’s designed to improve the digital skills of a variety of people around the country; according to the website, the goal is to provide U.S. businesses and workers with “the digital education and skills they need to compete in the new mobile economy.”

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5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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10 Pieces of Small Business Advice from People Who Started One

Starting your own small business can be tough – especially if it’s your first go at being an entrepreneur. However, our digital marketing company, we’ve learned that focus, hard work, and time management can get you where you need to go. We found ten pieces of advice from entrepreneurs that can help inspire you to chase your passion.

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A Few Small Business Tips

When it comes to running your own small business, you can’t always do what the big businesses do. Small businesses operate on a different level and in order to be successful, you may have to do things a little differently. Here are some tips to get you started.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: