Prove Your Digital Marketing with Analytics

Tracking the success of your business is a lot easier when you have a digital marketing strategy that works. Many times, companies blindly spend money on strategies without the ability to determine how much the strategy is actually helping. They simply trust in the tactic and continue to invest in it month to month. However, simply having a digital marketing strategy doesn’t always mean it’s going to succeed.

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5 Mobile SEO Tips

These days, there are more mobile devices on Earth than there are people, which means if someone is surfing the web, there’s a good chance they’re doing it from a smartphone or a tablet. Mobile users don’t have as much patience as desktop users, so they’re more likely to click on the first couple website results instead of scrolling to find the best one. That means that having a mobile SEO strategy for your business is a must.

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Will Banner and Hero Ads Be Successful?

A few weeks ago, Google announced that it was also going to be playing around with banner ads to liven up its search engine. Not long after that, Microsoft said it was also going to update its Bing search engine, but with “hero” ads instead of banners. No matter the size of the ads, the bigger question is: will big ads work or will they just annoy people?

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A History of the Search Engine

As many of you know, yesterday was Google’s 15th birthday, which made me pause and wonder how the whole “search engine” thing got started. So, here’s the history behind one of the technological things we use the most these days.

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Facebook’s New Graph Search

Up until a few days ago, the only things you could search for on Facebook were people, businesses, and interests. But with the social media platform’s new Graph Search, you can search for “people, places and things.”

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How to Be a Good Link Builder

Every link builder knows that times have changed when it comes to search engine optimization. We can no longer rely on spamming, purchased links, or link exchanges to give our business exposure. Instead, we need to focus on honest and straight-forward methods.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: