6 Things to Ask Yourself Before Making a Business Decision

If you have an opportunity knocking at your door but you’re not sure whether you should let it in, you may be stuck at a crossroad. Before you make a major decision, there are a few things you should ask yourself. Answering the following questions may help make your choice clearer.

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Are You Using the Right Email Marketing Subject Lines?

Email marketing is far from dead. In fact, many companies are still using it and are seeing great results – especially those who know what subject lines to use in order to entice their subscribers. When it comes to best practices, there are certain subject lines that work well and others that don’t. Here are some examples.

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8 Tips for Your E-Commerce Website

Today, many businesses have taken their brick-and-mortar store online to offer their products to a wider audience. If your business relies heavily on your e-commerce website, you’ll want to make sure you’re reaching the most people possible and making their experience smooth and simple. Here are some tips to follow to make that happen.

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5 Benefits of Social Media for Your Business

Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.

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Don’t Be Afraid to Take a Marketing Risk

Have you ever thought about taking a marketing risk but decided against it? Maybe it was because you didn’t want to spend the money. Maybe it was because no one else agreed with your idea. Or maybe it was because you were afraid it would fail. No matter the reason, sometimes it’s good to take a marketing risk. If it’s a success, you’ll have discovered a whole new way to reach people.

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Improve Your Marketing Strategy with Voice Analytics

Concrete metrics are a great addition to any marketing strategy; when you have access to factual data about your business, you can use it to evaluate your performance and make it more efficient. One of the solutions we offer, called “voice analytics,” adds an element to your marketing strategy that can improve your approach.

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What to Know Before Starting a Business Partnership

If you own a business and are tossing around the idea of forming a partnership with another business, there are some things you should consider before you make the idea definite. While your potential business partner may seem like the perfect kind of person to collaborate with, you never know what could happen in the future.

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Reinforce Your Business with Blogs

Blogs are used for many things – expressing opinions, connecting with people, sharing new information, and more. They are considered to be a social output for users all over the world, and what once was an individual’s hobby has become a way to benefit the bottom line of your business and increase your digital marketing efforts.

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5 Web Analytics Trends of 2015

We know it’s already April, but the year is still young, and our web analytics consulting company is expecting to see some changes in analytics this year. Here are some of the trends we think will be the most prominent for 2015.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: