Business Tricks: Group Work

When someone says “group work,” you’re likely to think one of two things: Either “I love group work” or “I hate group work.” Don’t worry – you’re not alone. If you’ve ever worked with people who don’t put forth an effort or people who don’t get along, working in a group with them can be difficult. But, like other business projects, group work requires focus, responsibility, and motivation.

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Pros and Cons of Buying Social Media Followers

Social media is now a huge part of any digital marketing strategy, and many people believe that the more followers you have, the more reputable you are. If you don’t have a strong method of obtaining followers, it may be appealing to simply buy a bunch of “fake” social media followers and increase your numbers, but there are definite pros and cons to doing so.

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Why You Should Have a Unique Selling Proposition

The marketing term “Unique Selling Proposition” was first introduced to the business world in the 1940s. It encourages marketers to promote a product or service based on a specific benefit to the consumer. In order to make your brand stand out, you need to make it clear what separates it from all the others.

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How to Use Social Media Hashtags

These days, it seems that no matter what social media network you use, you’re exposed to the art of hashtags. Hashtags, as you probably know, are “pound signs” and look like this: #. They are used as a prefix in front of a word, topic, or event, and while they’re all used in social media for basically the same reason, the etiquette varies by the network.

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7 Ways to Revive Your Digital Marketing Strategy

If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.

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How to Succeed in Reputation Management

Years ago, before social media and online ratings became popular, companies wouldn’t have to worry about customers posting bad reviews or unsavory comments about their company – they could just sell their products or services and hope that if someone was unhappy, they’d keep it to themselves.

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Client Spotlight

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