Why Should Your Business Be on Social Media?

Today’s social media world isn’t just for individuals anymore – there are now millions of businesses that are present on platforms like Twitter, Facebook, Pinterest, Google+, and more. In addition to expanding your presence on the internet, being present on social media can also help you.

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7 Steps on the Road to a Strong Brand

In today’s day and age, if you want your business to be successful, you have to establish a strong brand. A brand helps people recognize your business, whether it’s through a product, logo, slogan, or name, and is a great way to increase exposure and credibility.

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6 Thanksgiving Marketing Ideas

With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team.

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How to Hire the Right Employees

If you’re in charge of the hiring at your company, you know it can be difficult to narrow down the right employee for a certain position. Take some advice from our digital marketing agency and consider these guidelines when looking for the next member of your team.

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Business Tricks: Group Work

When someone says “group work,” you’re likely to think one of two things: Either “I love group work” or “I hate group work.” Don’t worry – you’re not alone. If you’ve ever worked with people who don’t put forth an effort or people who don’t get along, working in a group with them can be difficult. But, like other business projects, group work requires focus, responsibility, and motivation.

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Pros and Cons of Buying Social Media Followers

Social media is now a huge part of any digital marketing strategy, and many people believe that the more followers you have, the more reputable you are. If you don’t have a strong method of obtaining followers, it may be appealing to simply buy a bunch of “fake” social media followers and increase your numbers, but there are definite pros and cons to doing so.

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Why You Should Have a Unique Selling Proposition

The marketing term “Unique Selling Proposition” was first introduced to the business world in the 1940s. It encourages marketers to promote a product or service based on a specific benefit to the consumer. In order to make your brand stand out, you need to make it clear what separates it from all the others.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: