Study Shows That 97% of Business Owners Believe Reputation Management Is Important

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When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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8 Tips for Marketing to Millennials

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One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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7 Ways to Revive Your Digital Marketing Strategy

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If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.

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5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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3 Road Blocks to Avoid When Starting an SEO Campaign

When it comes to search engine optimization, there are many business owners who don’t understand the actual power that a tailored campaign can give them. However, SEO is a cost-effective marketing technique that can keep your business ahead of your competitors. Because many don’t understand the power of SEO, there are some common misconceptions floating around out there.

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Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

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8 Ways to Increase Your Email Open Rates

While email marketing is an older marketing technique, it’s still successful for a wide array of businesses, and no matter what the email, the subject line plays a huge part in whether or not someone will open that email. Here, our digital marketing firm explains eight ways to increase your email open rates.

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The Half-Truths Behind SEO Practices

Search engine optimization is an important part of your business and at Prager, we know the world of SEO can get a little complicated. From Google rankings to social media to content strategies, there are many things that factor into your SEO success – and it’s important to know which practices are misleading and which aren’t.

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Why Should Your Business Be on Social Media?

Today’s social media world isn’t just for individuals anymore – there are now millions of businesses that are present on platforms like Twitter, Facebook, Pinterest, Google+, and more. In addition to expanding your presence on the internet, being present on social media can also help you.

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