6 Thanksgiving Marketing Ideas

With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team.

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Improve Your Marketing Strategy with Voice Analytics

Concrete metrics are a great addition to any marketing strategy; when you have access to factual data about your business, you can use it to evaluate your performance and make it more efficient. One of the solutions we offer, called “voice analytics,” adds an element to your marketing strategy that can improve your approach.

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Got a Minute? Do Some Quick Marketing

It’s always good to have a solid, long-term marketing strategy in place, but there’s always time for quick marketing. These 10 marketing tactics only take a few minutes and can help you increase your exposure, engagement, and reputation.

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself – what makes a good ad? I leafed through the pages and studied the ones that really grabbed my attention and then did a little research to see what others think as well. Here’s what I’ve concluded.

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The Post Office’s Effect on Marketing

The current status of the United States Post Office has been called into question. With the increased cost of postage, the closing of post office locations nationwide and the potential decrease of service days, it’s becoming more and more apparent that the U.S. Post Office might be one of those big names that might not be able to endure the recession.

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Newspapers Websites’ Traffic Soars

As a definitive indicator of the impending end of print media, Nielsen Online has recently discovered that even though newspapers all over the country might being seeing fewer subscriptions each month, the traffic that is filing into newspaper websites is …

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Client Spotlight

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