Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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How Social Media Affects Your Reputation

Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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How to Use Social Media Hashtags

These days, it seems that no matter what social media network you use, you’re exposed to the art of hashtags. Hashtags, as you probably know, are “pound signs” and look like this: #. They are used as a prefix in front of a word, topic, or event, and while they’re all used in social media for basically the same reason, the etiquette varies by the network.

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Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

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5 Email Marketing Trends to Consider

Email marketing has been around for ages, and it’s still a popular way to keep in touch with your customers. Did you know that according to SimplyCast.com, 74% of people prefer to receive emails over any other form of marketing? If you’re trying to keep up with the latest trends, try these practices.

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Using Pinterest for Business

If you ever had any hesitation about using Pinterest as a business, this may change your thinking: The social media website recently launched a campaign that encourages businesses to create their own “business” page and take advantage of its business features and tools.

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Social Media and Politics

When the last presidential election took place four years ago, social media was still on the rise (Pinterest and Google+ hadn’t even launched yet!), but over the past few years, new information-sharing websites have popped up and society has dived …

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Client Spotlight

Check out some of the work we've done to help these clients succeed: