4 Paid Search Tactics to Avoid

paid search

Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.

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Why You Shouldn’t Ignore Local SEO

local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

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6 Ways to Refresh Your Digital Marketing Plan

digital marketing plan

The age of the internet is ever-changing, and what was once successful for your company may not be so successful anymore. No matter what industry you’re in, it’s important to assess and refresh your digital marketing plan on a regular basis. Keeping things fresh is the key to reaching more customers and improving your bottom line.

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Text Message Marketing Stats You Need to Know

text message marketing

Whether you were at work, at home, running errands, or out with friends, chances are you sent or received a text in the past 24 hours. In fact, the number of sent texts has increased by by 7,000% in the past 10 years, and when you’re part of a business, this statistic is an important one.

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How to Disconnect from Work on Your Vacation

online marketing

Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually¬†vacate¬†your life. Here’s how to disconnect from work during your time away.

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Get a Head Start on Your Fall SEO

search engine optimization

At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your company is ready for fall, you could see more revenue. Now is a great time to get a head start on your fall SEO, with these tactics.

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8 Tips for Marketing to Millennials

digital marketing firm

One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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7 Web Design Trends of 2018

web design experts

Each year, our web design company shares seven of the web design trends we believe we’ll be seeing more of through the year. Here, we share our thoughts for the trends of 2018.

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5 Benefits of Text Message Marketing

These days, more people have access to mobile phones than toilets (according to Adobe), which means you can reach millions of customers with just one text. If you haven’t discovered text message marketing yet, it’s an easy way to connect with customers and promote your business to a large audience all at one time. Some of its other benefits include…

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Client Spotlight

Check out some of the work we've done to help these clients succeed: