4 Paid Search Tactics to Avoid

paid search

Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.

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Why You Shouldn’t Ignore Local SEO

local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

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6 Web Design Myths

digital marketing agency

As a digital marketing agency that specializes in web design, we’ve heard many misconceptions about the world of web design. The examples below are myths that we frequently hear – and we’re here to debunk them.

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7 Ways to Revive Your Digital Marketing Strategy

digital marketing agency

If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.

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5 Ways Artificial Intelligence May Affect SEO

Artificial intelligence is becoming a very real thing – in fact, Google has already rolled out a technology called RankBrain that helps it deliver search results better. With AI playing a part in search engines, digital marketers will have to alter their search engine optimization efforts in order to get their businesses to the top of search engine results.

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7 Reasons to Invest in a Responsive Web Design

Every year, more and more companies invest in responsive web design, and for good reasons. If your website still isn’t responsive, you could be losing out on exposure, business, and an overall positive reputation. Here are seven reasons to turn your web design into a responsive one.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: