Google Penguin 2.0 and SEO

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called “Penguin” that caused a bit of an uproar – websites that were over-optimized were considered “spam” and saw a significant decrease in their organic traffic.

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A Prager Redesign, Part 4: The Link Building

From all the resources currently available about the concept of link building (like Alyssa’s blog article here), chances are that you have already read them and know the process quite thoroughly. What many do not realize, however, is that link building has been an integral part of the Internet as a whole and we have all participated in its process simply by browsing websites.

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A Prager Redesign

As a digital marketing agency that offers a wide variety of services, it’s easy to get lost in all of the work we do for our clients. Our clients are our first priority, so our days are spent researching, producing, and maintaining the best marketing tactics to help them succeed.

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So What’s Up with Link Building?

When it comes to search engine optimization, link building plays a big part in gaining exposure for your company. When you build links to your website, you essentially leave a trail for web users to find you; the more trails you leave, the more likely someone will follow one. In a world of search engines, it’s not enough to just build a couple links and hope for the best.

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SEO Tools Worth Checking Out

Keeping up with the latest search engine optimization trends and tactics takes a lot – and we know you can’t do it alone. So to make the most of your SEO efforts, check out some of these productivity tools that can help you research, rank, and build links better.

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The Importance of Links

Links play a vital role in any search engine optimization campaign. Building links between your website and others’ could increase your traffic and potential sales opportunities. Links are important because they compliment the credibility of the information on your website. …

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Client Spotlight

Check out some of the work we've done to help these clients succeed: