Paid Search’s New Format

As businesses continue to fine-tune their online marketing efforts, the methods they are choosing are constantly evolving to be more informative and more engaging to users, which, in turn increases their effectiveness. Paid search management is a prime example of …

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Google’s New Monthly Adwords Budget

Google Adwords continues to be a very effective way of advertising your business online. To make managing a Google Adwords campaign easier, Google has launched a new program that will automatically set limits to your campaign, so that you can …

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Competition and Search Engine Optimization

One of the biggest factors that is going to affect the success of your search engine optimization campaign is the competitiveness of the keywords you have selected to target. Competing for keywords online is much luck any other type of competition anywhere else. If you want to be number one, you are going to have to work harder than all of your competitors.

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Search Engine Popularity and Your Success

Having the number one spot on search results pages for keywords that are relevant to your business on search engines that aren’t very popular for users will not benefit your business as much as being in the sixth or seventh spot on a search engine that people use more frequently. When you are crafting your search engine optimization campaign, it is important that it is targeted towards capturing the tops spots on the biggest search engines available on the web.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: