Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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How Apple Beat Coca-Cola as Best Global Brand

For 13 years, the Coca-Cola brand reigned supreme and it was considered the most valuable in the world, but according to this year’s Interbrand list of “Best Global Brands,” the beloved beverage company has been bumped and Apple has taken the lead.

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Effects of the Apple-Samsung Patent Battle

Over the past month, our digital marketing agecy members have watched the news of the Apple-Samsung patent battle spread throughout the Internet as society eagerly waited to see which technology giant would come out on top. While the trial only lasted four weeks, the battle between Apple and Samsung has been going on for over a year.

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Android Becomes #1

Developing mobile operating systems has become a very competitive field because the popularity of smartphones that use these systems is increasing with consumers. Smartphones have developed into easy-to-use, affordable and practical tools that people have become dependent on to help …

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Google’s AdMob Breaks Down Mobile’s Ad Details

In order to analyze the importance of increasing mobile advertising efforts, Google has recently published the information that was collected by a program it created called AdMob. This program monitors the amount of times a mobile advertisement is requested from smartphones and other mobile internet devices and can even decipher the location of where the request for the advertisement was made.

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New Google SERPs Available on Mobile Searches

Recently, Google has released a new format for its search results pages that includes a variety of tools that are designed to make searching faster and more accurate. Providing mobile search users with the tools they need to find the information they want quickly is going to help Google maintain its top spot as the most frequently used search engine.

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The Bing Application for iPhone

As an attempt to cut in on the mobile search market share that Google has harnessed by being the default search engine for Apple’s iPhone and iPod Touch, Bing.com has recently updated its search application. This update was designed to “iron out” some of the previous problems that were featured on the original application.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: