The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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6 Digital Marketing Trends for This Year

As marketing continues to evolve, it’s important to keep up with the trends so you can reach as many customers as possible. Here at our digital marketing agency, we’re constantly working to keep up with what’s new and what’s effective. Here are a few trends we’ve noticed so far this year.

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Being Professional vs. Being Personal on Social Media

Today, nearly everyone has a profile on at least one social media site, which friends, family members, and even employers can see what you’ve been posting. So the big question is: How much should you let your true personality show? Our internet marketing company found an article from Heidi Cohen, creator of Actionable Marketing Guide, that sheds some light on the subject.

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4 Trends on the Rise in the World of Search

The world of search is perhaps one of the most important worlds to marketers. It filters their audiences down to help them determine exactly what they want. And when you know what your customer wants, you can give it to them. Search is constantly evolving, and at our digital marketing firm, we believe there are a few trends that are on the rise.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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How to Use Social Media Hashtags

These days, it seems that no matter what social media network you use, you’re exposed to the art of hashtags. Hashtags, as you probably know, are “pound signs” and look like this: #. They are used as a prefix in front of a word, topic, or event, and while they’re all used in social media for basically the same reason, the etiquette varies by the network.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: