Going Green: 5 Big Brands Using Renewable Energy

Today, more and more big brands are showing their support for the environment by reducing their energy consumption and investing in solar power, wind power, and hydroelectricity projects. In addition, many are taking smaller steps within their companies to cut carbon emissions and create renewable energy goals. Here are five big brands that are investing in cleaner solutions.

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4 Paid Search “Best Practices” That Should Be Re-Evaluated

As you know, the Internet has come a long way in just a short amount of time, and with it has come changes to marketing practices. As search engines develop and advance, the best practices for paid search do as well. In this blog, our digital marketing agency re-evaluates a few best practices from when paid search was just getting started.

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Google Wants to Change the Way You Shop

Have you ever searched for a product and wondered “Why can’t I just buy this right here on Google?” Well, that’s all about to change. In the next few weeks, Google will be rolling out a “Buy” button that allows users to order items directly through the ads on their Google search results.

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Why Now Is a Good Time for Local SEO

Some people still think that local SEO is only beneficial to small mom-and-pop businesses and that these businesses need local SEO in order to be found. The truth is, local SEO can benefit businesses of all sizes and as we become more and more connected, we’ll expect to have the best available resources – many times, that means local.

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We’re Ahead of the Mobile Curve

We have good news for mobile-friendly websites – especially websites that have been designed by the responsive web design experts at Prager: Beginning April 21st of this year, Google will be improving the indexing and ranking of websites that are mobile-friendly.

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4 SEO Tactics to Leave Behind

Search engine optimization is all about boosting the number of website visitors to a specific website by ensuring that website ranks highly on search engine results lists. (To put it simply, if your website is at the top of Google’s list, more people will click on it.) In order to get to the top of results lists, however, it takes a handful of SEO tactics.

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A Battle Between Google and Uber?

Ever since 2010, the word “uber” has been transformed from a simple term meaning “supreme” or “extraordinary” to one of the fastest growing international car transportation services in the world. To get to the top, the company has been boldly setting fares lower than competitors’ and has been offering decent wages to its drivers.

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Google Has a European Rival…

Since the dawn of the Internet, there have been dozens of search engines (Bing, Yahoo, Ask Jeeves, etc.) that have tried to win over the loyalty of web surfers. Google was launched in the late 1990s and rose to the top of the search engine pile. Today, it performs around 3.5 billion search queries every day – and has a European rival that wants to beat it.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: