Why Now Is a Good Time for Local SEO

Some people still think that local SEO is only beneficial to small mom-and-pop businesses and that these businesses need local SEO in order to be found. The truth is, local SEO can benefit businesses of all sizes and as we become more and more connected, we’ll expect to have the best available resources – many times, that means local.

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5 Benefits of Social Media for Your Business

Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.

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Don’t Be Afraid to Take a Marketing Risk

Have you ever thought about taking a marketing risk but decided against it? Maybe it was because you didn’t want to spend the money. Maybe it was because no one else agreed with your idea. Or maybe it was because you were afraid it would fail. No matter the reason, sometimes it’s good to take a marketing risk. If it’s a success, you’ll have discovered a whole new way to reach people.

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Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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Content Strategies: What Businesses Are Doing

We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.

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How Social Media Affects Your Reputation

Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: