On Marketing to Millennials…

The term “millennials” refers to those born between the early 1980s and mid-1990s and when it comes to lifestyles, the millennial lifestyle is much different than those before it. Millennials grew up with the boom of electronics, technology, and social media, which means they respond to marketing efforts differently than older and younger generations.

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A Few Fall Marketing Strategies

It’s that time of year again – the leaves are changing, the days are getting shorter, and the flavor of pumpkin is literally everywhere. So to celebrate the fall transition, why not whip up a great digital marketing idea to promote your business? Here are some to get your wheels turning.

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Why Should Your Business Be on Social Media?

Today’s social media world isn’t just for individuals anymore – there are now millions of businesses that are present on platforms like Twitter, Facebook, Pinterest, Google+, and more. In addition to expanding your presence on the internet, being present on social media can also help you.

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Four Ways to Choose the Colors for Your Website

Websites have come a long way when you think about color and style. In fact, it wasn’t too long ago that we were looking at flash-based web designs with bright colors, cheesy graphics, and terrible backgrounds. Today, you can choose any color for your website, but there are some that are better than others.

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Being Professional vs. Being Personal on Social Media

Today, nearly everyone has a profile on at least one social media site, which friends, family members, and even employers can see what you’ve been posting. So the big question is: How much should you let your true personality show? Our internet marketing company found an article from Heidi Cohen, creator of Actionable Marketing Guide, that sheds some light on the subject.

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The Details Behind Dark Traffic

Did you know? A significant amount of your website’s traffic doesn’t get accounted for in your web analytics, and because it’s unaccounted for, it can’t be factored into your marketing assessments. The common term for this mystery traffic is “dark traffic,” but what exactly is it and what can it do?

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4 Trends on the Rise in the World of Search

The world of search is perhaps one of the most important worlds to marketers. It filters their audiences down to help them determine exactly what they want. And when you know what your customer wants, you can give it to them. Search is constantly evolving, and at our digital marketing firm, we believe there are a few trends that are on the rise.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: