Four Ways to Choose the Colors for Your Website

Websites have come a long way when you think about color and style. In fact, it wasn’t too long ago that we were looking at flash-based web designs with bright colors, cheesy graphics, and terrible backgrounds. Today, you can choose any color for your website, but there are some that are better than others.

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Being Professional vs. Being Personal on Social Media

Today, nearly everyone has a profile on at least one social media site, which friends, family members, and even employers can see what you’ve been posting. So the big question is: How much should you let your true personality show? Our internet marketing company found an article from Heidi Cohen, creator of Actionable Marketing Guide, that sheds some light on the subject.

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The Details Behind Dark Traffic

Did you know? A significant amount of your website’s traffic doesn’t get accounted for in your web analytics, and because it’s unaccounted for, it can’t be factored into your marketing assessments. The common term for this mystery traffic is “dark traffic,” but what exactly is it and what can it do?

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4 Trends on the Rise in the World of Search

The world of search is perhaps one of the most important worlds to marketers. It filters their audiences down to help them determine exactly what they want. And when you know what your customer wants, you can give it to them. Search is constantly evolving, and at our digital marketing firm, we believe there are a few trends that are on the rise.

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Common Obstacles in Digital Marketing

As the internet evolves, it gets tougher and tougher to keep up with the latest digital marketing tactics and strategies. In fact, some of the obstacles that you face are likely ones that many other businesses also have trouble with, including…

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10 Ways to Get More Exposure This Holiday

Thanksgiving may be over, but there are plenty of holidays coming up that you can use to attract some new customers. When it comes to gaining exposure, don’t be afraid to be creative. Here are some ideas from our digital marketing company:

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A “Dislike” Button for Facebook?

Since 2009, Facebook users have been able to express their appreciation for a comment or post, but they haven’t been able to express their dislike. The idea of a “Dislike” button in addition to the already popular “Like” button has been floating around the Internet for the past couple years, and it seems like the social media giant has plans to develop it.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: