Improve Your Email Marketing… with Videos

Today, more and more business owners are implementing videos in their email marketing campaigns to capture the attention of their subscribers and increase their sales. Videos allow you to capture more, making it easier for your subscribers to retain the information you’re giving them. In fact, a recent survey shows that 90% of business owners claimed to notice a significant increases in conversions when they included a video in their marketing emails.

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Are You Using the Right Email Marketing Subject Lines?

Email marketing is far from dead. In fact, many companies are still using it and are seeing great results – especially those who know what subject lines to use in order to entice their subscribers. When it comes to best practices, there are certain subject lines that work well and others that don’t. Here are some examples.

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8 Tips for Your E-Commerce Website

Today, many businesses have taken their brick-and-mortar store online to offer their products to a wider audience. If your business relies heavily on your e-commerce website, you’ll want to make sure you’re reaching the most people possible and making their experience smooth and simple. Here are some tips to follow to make that happen.

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On Writing Faster and Better…

As the content strategist and social media coordinator for Prager, I’m constantly writing blogs and social media posts for our clients – and I only have so much time to do them. Because of this, I’ve learned a few tricks that have taught me to write fast, but still write well.

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Four Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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5 Email Marketing Trends to Consider

Email marketing has been around for ages, and it’s still a popular way to keep in touch with your customers. Did you know that according to SimplyCast.com, 74% of people prefer to receive emails over any other form of marketing? If you’re trying to keep up with the latest trends, try these practices.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: