Amazon’s Effect on the Retail World

For years, consumers would head to a brick-and-mortar store to buy their clothing, groceries, electronics, and more. But as the age of online shopping slowly crept in, the idea of leaving your home to buy your goods slowly crept out. Now, there’s one major online retailer that people turn to for nearly anything they need – Amazon.

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The Latest Web Design Trends in eCommerce

When it comes to web design, ecommerce is usually looked at as the most basic of them all and while that’s not untrue, ecommerce web design has developed quite significantly over the years. From things like responsive design to easy-to-use shopping carts, many improvements have been made to make the buying experience easier for the customer.

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A Brief History of Digital Marketing

When the Internet was first introduced, it wasn’t meant for advertising – it was a way to exchange emails and information. But it didn’t take long for marketers to see why such a tool could help them grow their businesses. Here are some events that kicked it off.

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6 Things to Know Before Shopping Online

It’s no wonder why online shopping is so popular – it’s fast, convenient, and can be done without actually leaving your home (or couch for that matter). But not being face-to-face with the person you’re buying something from can also mean trouble. Before you shop online, keep these things in mind.

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Google Wants to Change the Way You Shop

Have you ever searched for a product and wondered “Why can’t I just buy this right here on Google?” Well, that’s all about to change. In the next few weeks, Google will be rolling out a “Buy” button that allows users to order items directly through the ads on their Google search results.

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8 Tips for Your E-Commerce Website

Today, many businesses have taken their brick-and-mortar store online to offer their products to a wider audience. If your business relies heavily on your e-commerce website, you’ll want to make sure you’re reaching the most people possible and making their experience smooth and simple. Here are some tips to follow to make that happen.

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5 Web Analytics Trends of 2015

We know it’s already April, but the year is still young, and our web analytics consulting company is expecting to see some changes in analytics this year. Here are some of the trends we think will be the most prominent for 2015.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: