Understanding Your Audience

When you run a business, the most important part of your success is your audience – if you don’t capture their attention, they won’t be interested in your products or services. And in order to capture their attention, you need to do more than know who they are – you need to understand them.

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How to Succeed in Reputation Management

Years ago, before social media and online ratings became popular, companies wouldn’t have to worry about customers posting bad reviews or unsavory comments about their company – they could just sell their products or services and hope that if someone was unhappy, they’d keep it to themselves.

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How to Be a Good Link Builder

Every link builder knows that times have changed when it comes to search engine optimization. We can no longer rely on spamming, purchased links, or link exchanges to give our business exposure. Instead, we need to focus on honest and straight-forward methods.

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Video Advertising Continues to Gain Ground

Video advertising is an extremely effective online marketing method because it clearly communicates your message and reinforces your branding efforts. When your business uses videos to connect with your potential prospects, you eliminate any confusion and you can perfectly clear about your intentions, since videos provide your prospects with both audio and video assurance.

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Google Adds Company Logos to Maps

Branding is crucial for the success of any business. Google is an icon in the business world that realizes how important branding can be for businesses that are interested in maintaining and improving their success. Now, when a user is viewing Google Maps from their home computer or mobile internet device, they will not only see the name of your business and its location, they will also see your logo.

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Google Adwords Search Funnels

Google’s dedication to refining their products for their users is uncanny. Every day in the Google labs, the most qualified engineers are brainstorming ways to keep their beloved search engine at the top of the list of contention. To be …

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The Resurgence of Email Marketing

E-newsletters are a wonderful marketing tool, because they allow you to always stay in contact with your customers. It gives you the chance to reinforce your business relationships, because your customers will always be current on your developments, new products or services you are featuring or specials you are offering, which will increase your sales.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: