Reinforce Your Business with Blogs

Blogs are used for many things – expressing opinions, connecting with people, sharing new information, and more. They are considered to be a social output for users all over the world, and what once was an individual’s hobby has become a way to benefit the bottom line of your business and increase your digital marketing efforts.

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5 Web Analytics Trends of 2015

We know it’s already April, but the year is still young, and our web analytics consulting company is expecting to see some changes in analytics this year. Here are some of the trends we think will be the most prominent for 2015.

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When Choosing Your Web Design Colors…

You just got done designing your very own website for your business – you have clear call-to-actions, a visible phone number, pages that are easy to navigate, a clean layout, and great images. But what you may not have thought about are your website’s colors. Sure, brown and gold is a nice color scheme, but does it really speak to your target audience?

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4 SEO Tactics to Leave Behind

Search engine optimization is all about boosting the number of website visitors to a specific website by ensuring that website ranks highly on search engine results lists. (To put it simply, if your website is at the top of Google’s list, more people will click on it.) In order to get to the top of results lists, however, it takes a handful of SEO tactics.

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Content Marketing: 15 Words to Use and 10 Words to Not Use

As a digital marketing agency, we know that content is what captures the attention of website visitors. While there are some words that are powerful and can lead to new sales, there are also words that can do just the opposite. Here, we’ve come up with 15 words that are good to include in your website content and 10 words that aren’t.

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The Benefits of Customer Reviews

There are many benefits to getting customer reviews about your business. When you’re on the inside all the time, it’s hard to see things from the outside, and customer reviews can help you do that. Customers are almost always willing to talk about their experience with a company, and reviews can give you an honest and fair assessment of your performance.

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Content Strategies: What Businesses Are Doing

We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.

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Pros and Cons of Buying Social Media Followers

Social media is now a huge part of any digital marketing strategy, and many people believe that the more followers you have, the more reputable you are. If you don’t have a strong method of obtaining followers, it may be appealing to simply buy a bunch of “fake” social media followers and increase your numbers, but there are definite pros and cons to doing so.

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8 Simple Link Building Strategies

At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites.

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The Evolution of SEO

Some people claim that search engine optimization is dead, however, anyone in the digital marketing industry knows that it’s not dead – it’s just different. SEO has gone from simple techniques meant to gain traffic to a more advanced medley of engagement, rankings, and leads. The world of SEO is constantly evolving, and as search engines change and the Internet progresses, so do SEO efforts. Here’s a brief history of SEO:

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Client Spotlight

Check out some of the work we've done to help these clients succeed: