Being Professional vs. Being Personal on Social Media

Today, nearly everyone has a profile on at least one social media site, which friends, family members, and even employers can see what you’ve been posting. So the big question is: How much should you let your true personality show? Our internet marketing company found an article from Heidi Cohen, creator of Actionable Marketing Guide, that sheds some light on the subject.

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Brand Battles: iOS vs. Android

The battle of Apple vs. other smartphone makers has been going on for nearly a decade, and with it comes the operating system battle of iOS vs. Android. Our digital marketing company decided to compare the two in background, audience, growth and more. Which do you prefer, and why?

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7 Steps on the Road to a Strong Brand

In today’s day and age, if you want your business to be successful, you have to establish a strong brand. A brand helps people recognize your business, whether it’s through a product, logo, slogan, or name, and is a great way to increase exposure and credibility.

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What Analytics Can Do for You

Have you ever wanted to do something to market your company, but weren’t sure if it would work? When you invest in an analytics program, you’ll actually be able to test out your ideas and see the results, which lets you make more logical decisions for the future.

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Organic Search vs. Paid Search

For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.

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Improve Your Email Marketing… with Videos

Today, more and more business owners are implementing videos in their email marketing campaigns to capture the attention of their subscribers and increase their sales. Videos allow you to capture more, making it easier for your subscribers to retain the information you’re giving them. In fact, a recent survey shows that 90% of business owners claimed to notice a significant increases in conversions when they included a video in their marketing emails.

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4 Paid Search “Best Practices” That Should Be Re-Evaluated

As you know, the Internet has come a long way in just a short amount of time, and with it has come changes to marketing practices. As search engines develop and advance, the best practices for paid search do as well. In this blog, our digital marketing agency re-evaluates a few best practices from when paid search was just getting started.

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The Importance of Reputation Management

You spent years working hard to build up your business. You suffered through many sleepless nights, did everything you could to get the necessary funds, and made sure you hired employees you could count on. The last you want to do is see your work ruined by a couple of unsatisfied customers.

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5 Benefits of Social Media for Your Business

Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: