8 Tips for Marketing to Millennials

digital marketing firm

One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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6 Questions to Ask to Determine Your Marketing Needs

digital marketing experts

Starting your own company is hard; building a customer base is even harder. In order to begin, you’ll want to have a marketing strategy that can help you gain exposure, appeal to new customers, and create a brand loyalty. Here, our digital marketing experts share six questions you should ask in order to determine your marketing needs.

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5 Types of Blogs That Get Attention

content marketing

At Prager, writing blog articles is one of our content marketing specialties and over the years, we’ve noticed that certain types of blogs are read more than others. If you’re thinking about starting a blog (or already have one), keep these types of articles in mind when you write.

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7 Ways to Revive Your Digital Marketing Strategy

digital marketing agency

If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.

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This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy,┬ájingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

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5 Tips for a Better Small Business Reputation

For small businesses, positive word-of-mouth is what leads to sales and in today’s technological world, most of that positive word-of-mouth comes from your online reputation. If you’re a B2C company, image is everything and here, our digital marketing experts share five tips for keeping the positivity afloat and the negativity minimal.

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3 Road Blocks to Avoid When Starting an SEO Campaign

When it comes to search engine optimization, there are many business owners who don’t understand the actual power that a tailored campaign can give them. However, SEO is a cost-effective marketing technique that can keep your business ahead of your competitors. Because many don’t understand the power of SEO, there are some common misconceptions floating around out there.

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The Latest Web Design Trends in eCommerce

When it comes to web design, ecommerce is usually looked at as the most basic of them all and while that’s not untrue, ecommerce web design has developed quite significantly over the years. From things like responsive design to easy-to-use shopping carts, many improvements have been made to make the buying experience easier for the customer.

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The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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A Brief History of Digital Marketing

When the Internet was first introduced, it wasn’t meant for advertising – it was a way to exchange emails and information. But it didn’t take long for marketers to see why such a tool could help them grow their businesses. Here are some events that kicked it off.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: