Why You Shouldn’t Ignore Local SEO

local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

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4 Things to Include in Your Company Logo

company logo

Your company logo is an important part of your business. A logo provides a specific image that makes you recognizable to potential customers. It also gives you the opportunity to express your brand’s personality. When it comes to logo design, the options are virtually endless, but there are a few things you should consider.

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5 Ways to Refresh Your Content Marketing Strategy

content marketing

Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing.

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Leave Your Twitter Marketing to Prager

Twitter marketing

While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can help you do that with a personalized Twitter marketing strategy.

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Study Shows That 97% of Business Owners Believe Reputation Management Is Important

digital marketing company

When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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8 Tips for Marketing to Millennials

digital marketing firm

One of the largest generations in history is the millennial generation. These individuals are between the ages of 18 and 35 and when it comes to the economy, they represent around 40% of the buying power. This means that the success of your company could very well lie in how well you market to and build up your millennial customer base. Here, our digital marketing firm shares some tips for marketing to this generation.

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6 Questions to Ask to Determine Your Marketing Needs

digital marketing experts

Starting your own company is hard; building a customer base is even harder. In order to begin, you’ll want to have a marketing strategy that can help you gain exposure, appeal to new customers, and create a brand loyalty. Here, our digital marketing experts share six questions you should ask in order to determine your marketing needs.

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5 Types of Blogs That Get Attention

content marketing

At Prager, writing blog articles is one of our content marketing specialties and over the years, we’ve noticed that certain types of blogs are read more than others. If you’re thinking about starting a blog (or already have one), keep these types of articles in mind when you write.

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7 Ways to Revive Your Digital Marketing Strategy

digital marketing agency

If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.

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This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy,┬ájingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: