A Search Engine Better Than Google?

These days, when it comes to researching, you probably only turn to one search engine for answers: Google. You won’t find too many people who prefer Bing or Yahoo, and it’s mainly because Google has everything to offer its users… or does it?

Read on

4 Paid Search “Best Practices” That Should Be Re-Evaluated

As you know, the Internet has come a long way in just a short amount of time, and with it has come changes to marketing practices. As search engines develop and advance, the best practices for paid search do as well. In this blog, our digital marketing agency re-evaluates a few best practices from when paid search was just getting started.

Read on

Is Yahoo Working on a New Search Engine?

Yahoo’s search and advertising efforts have been partnered with software giant Microsoft since 2009. In the 10-year agreement (called the Yahoo & Microsoft Search Alliance), Yahoo agreed that its search and search-advertising technologies would be powered by Bing.

Read on

Will Banner and Hero Ads Be Successful?

A few weeks ago, Google announced that it was also going to be playing around with banner ads to liven up its search engine. Not long after that, Microsoft said it was also going to update its Bing search engine, but with “hero” ads instead of banners. No matter the size of the ads, the bigger question is: will big ads work or will they just annoy people?

Read on

Facebook’s New Graph Search

Up until a few days ago, the only things you could search for on Facebook were people, businesses, and interests. But with the social media platform’s new Graph Search, you can search for “people, places and things.”

Read on

Bing’s New Facebook News App

Do you use Facebook to get your daily dose of news? It has become a popular trend to log on to the social media website to find out what’s going on in the world. According to the Pew Research Center’s …

Read on

Client Spotlight

Check out some of the work we've done to help these clients succeed: