Content Strategies: What Businesses Are Doing

We recently came across a Marketing Land article that shed some interesting light on content marketing among business-to-consumer marketers. Content marketing is one of the most popular strategies among businesses – it’s what draws in new people; what drives home a selling point; what turns visitors into customers.

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Things to Know When Marketing to Women

Even with the changes our society has gone through, many business can still be caught marketing to women as if they were 1950s housewives. We understand it may be hard to break a habit, but for the sake of your business, you have to.

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Pros and Cons of Buying Social Media Followers

Social media is now a huge part of any digital marketing strategy, and many people believe that the more followers you have, the more reputable you are. If you don’t have a strong method of obtaining followers, it may be appealing to simply buy a bunch of “fake” social media followers and increase your numbers, but there are definite pros and cons to doing so.

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8 Simple Link Building Strategies

At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites.

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How Social Media Affects Your Reputation

Any good business owner knows that having a presence on popular social media websites like Twitter, Facebook, Pinterest, and LinkedIn as part of a digital marketing strategy is necessary in order to build connections, but what they should also know is that these presences can affect their business’s reputation. Here’s how.

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6 Web Design Myths

As a digital marketing agency that specializes in web design, we’ve heard many misconceptions about the world of web design. The examples below are myths that we frequently hear – and we’re here to debunk them.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:

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Four Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: