The Rise of Flat Design

If you haven’t already noticed, our digital world is getting a little flat. Recently, Apple released iOS 7—a vastly different and new interface for the iPhone, iPad and iPod touch. Candy-colored gradients, beveled and drop-shadowed objects, and heavy lifelike textures have been replaced with solid colors and more subtle gradations.

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Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

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How Apple Beat Coca-Cola as Best Global Brand

For 13 years, the Coca-Cola brand reigned supreme and it was considered the most valuable in the world, but according to this year’s Interbrand list of “Best Global Brands,” the beloved beverage company has been bumped and Apple has taken the lead.

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What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself – what makes a good ad? I leafed through the pages and studied the ones that really grabbed my attention and then did a little research to see what others think as well. Here’s what I’ve concluded.

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Effects of the Apple-Samsung Patent Battle

Over the past month, our digital marketing agecy members have watched the news of the Apple-Samsung patent battle spread throughout the Internet as society eagerly waited to see which technology giant would come out on top. While the trial only lasted four weeks, the battle between Apple and Samsung has been going on for over a year.

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The New Features of Mountain Lion

Get ready, avid Apple fans. This month the tech company plans to release its next Operating System: OS X 10.8 Mountain Lion. With it will be up to 200 new features – everything from notes to app controls – and …

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iPad Could Change Google’s Top Spot Value

At our digital marketing firm, we know the search engine optimization world revolves around one key concept: obtaining the first position on a search results page on Google for a keyword that is relevant to your site. The first listing is valuable because Google is the most popular search engine on the web.

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Android Becomes #1

Developing mobile operating systems has become a very competitive field because the popularity of smartphones that use these systems is increasing with consumers. Smartphones have developed into easy-to-use, affordable and practical tools that people have become dependent on to help …

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Client Spotlight

Check out some of the work we've done to help these clients succeed: