Amazon’s Effect on the Retail World

For years, consumers would head to a brick-and-mortar store to buy their clothing, groceries, electronics, and more. But as the age of online shopping slowly crept in, the idea of leaving your home to buy your goods slowly crept out. Now, there’s one major online retailer that people turn to for nearly anything they need – Amazon.

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A Brief History of Digital Marketing

When the Internet was first introduced, it wasn’t meant for advertising – it was a way to exchange emails and information. But it didn’t take long for marketers to see why such a tool could help them grow their businesses. Here are some events that kicked it off.

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Google’s Future Focus on Renewable Energy

These days, we see more and more big companies making an effort to use less energy or turn to renewable energy for their operations. Tech giant Google is no different, and in this article by David Nield, he shares Google’s plans to rely completely on renewable energy by 2017.

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Brand Battles: iOS vs. Android

The battle of Apple vs. other smartphone makers has been going on for nearly a decade, and with it comes the operating system battle of iOS vs. Android. Our digital marketing company decided to compare the two in background, audience, growth and more. Which do you prefer, and why?

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An Interesting Opinion on Content’s Future…

While content is always an important part of any digital marketing campaign, there are trends that fade in and out every year. We came across an interesting opinion article by Eric Kneler (the executive director of strategy at Meredith Xcelerated Marketing) and his thoughts on content for the next year.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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5 Brands That Won’t Be Around in 5 Years

As time ticks by, we see the rise and fall of major brands (remember Blockbuster?) and it’s always interesting to predict which will be here in the near future and which will fall to things like competition or simply being outdated. We’ve made a few guesses of our own.

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7 Web Design Trends of 2014

As a digital matketing agency, we love taking notice of the website trends that unfold on the Internet. Last year we wrote a “7 Web Design Trends of 2013” blog, so we thought we’d write one for the upcoming 2014 year as well. Here are some things we think you’ll start to see (or see more of).

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: