The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics users. Now, if you use Analytics for your website, you’ll be able to gather more information about your audience than before. With details like “interests,” “gender,” and “age range,” you’ll be able to tell exactly what kind of person your business is reaching the most (instead of just where they’re searching from or on what device).

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Making Your Tweets Suggestive: Part 2

If you have arrived on this article by way of the link that was included in the first part of the “Making Your Tweets Suggestive” series, you have just proven that action words work. If you haven’t, please CLICK HERE and take notice of the last section of the first part of this article.

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Click-Through Rates and Your Tweets

A lot of businesses are using Twitter to expand the potential of their business (including our digital marketing firm), but not a lot of businesses understand what their actual goals should be with this type of advertising. Using Twitter to promote your business extends beyond just building your social network of followers. You have to make sure that you engage your followers so that they get your message and respond accordingly.

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Timing Your Tweets

Twitter is becoming a very popular media for generating exposure for businesses. A lot of businesses are taking advantage of its ability to connect users and allow them to transfer information instantly.

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The Perks of Offering Online-Only Coupons

Promotional pricing for your products or services doesn’t only benefit your potential prospects, it can also benefit the effectiveness of your advertising campaign, if you use it properly. Our Internet marketing firm knows that special promotions, like coupons, can give …

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Paid Search’s New Format

As businesses continue to fine-tune their online marketing efforts, the methods they are choosing are constantly evolving to be more informative and more engaging to users, which, in turn increases their effectiveness. Paid search management is a prime example of …

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Client Spotlight

Check out some of the work we've done to help these clients succeed: