Will Banner and Hero Ads Be Successful?

A few weeks ago, Google announced that it was also going to be playing around with banner ads to liven up its search engine. Not long after that, Microsoft said it was also going to update its Bing search engine, but with “hero” ads instead of banners. No matter the size of the ads, the bigger question is: will big ads work or will they just annoy people?

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Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

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How to Expand Your Target Market

Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?

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Smart Shelves: A Whole New Way to Market

In just two years, you could be in line at the grocery store and a video ad made just for your demographic could appear right before your eyes. That’s the idea behind “smart shelves” – a new way to reach out to shoppers.

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4 Ways to Get Your SEO Ready for Fall

At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But just because it’s summer doesn’t mean your search engine optimization efforts should be put on hold.

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What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself – what makes a good ad? I leafed through the pages and studied the ones that really grabbed my attention and then did a little research to see what others think as well. Here’s what I’ve concluded.

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Understanding Your Audience

When you run a business, the most important part of your success is your audience – if you don’t capture their attention, they won’t be interested in your products or services. And in order to capture their attention, you need to do more than know who they are – you need to understand them.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: